SoBe Ad Campaign Attempts to Promote Products with Plastic Pollution

SoBe's newest advertising campaign has demonstrated a severe lack of knowledge when it comes to environmental consciousness according to an article in the Huffington Post last week. Gabriela Aoun writes that the drink manufacturer's new ad campaign depicts plastic bottles floating in the ocean and invites website visitors to “explore the worlds of SoBe”, a process which leads to multiple images of plastic SoBe bottles displayed on tropical beaches and in rivers. Writes Aoun:

Greiner Packaging to Phase Out BPA in Food Packaging

Greiner Packaging, a largely European-based firm, has announced its intention to phase bisphenol A out of its food products by 2014, allowing for what they believe is a greater degree of protection for consumers. According to an article published in Food Production Daily, Greiner Packaging's new policy will mostly affect five gallon water containers, which are now manufactured using Tritan copolyester.


McDonald's To Phase Out Polystyrene Cups

Last week, McDonald's made an important announcement that has created waves in the green community – the popular fast food chain has announced that it will be phasing out polystyrene cups in favor of paper over the course of the next few years. According to Bloomberg News' Leslie Patton, the shift to paper across all of McDonald's 14,100 locations in America will take years, but the move is one that other companies have yet to initiate.

Wal-Mart Phasing Out Some Chemicals in Cosmetics

In a highly unusual move from a retail giant, Wal-Mart has recently announced that it plans to phase out some potentially harmful chemicals in its cosmetic products. Anne D'Innocenzio of SFGate writes that Wal-Mart's target list contains 10 chemicals which appear in personal care, cosmetic, and cleaning products. While Wal-Mart declined to comment on the action until it had spoken with its producers about the new policy, some feel that this step is a bold move towards greater corporate responsibility.

Danish Retail Giant Removes Endocrine Disruptors from Own Brand

One of Denmark's largest retailers, Coop, has recently announced that it is eliminating products in its own brand, Anglamark, that contain endocrine disruptors such as bisphenol A, and replacing them with safer alternatives. Coop is a company that abides by the precautionary principle, states EurActiv's Henriette Jacobsen, and as such, they do not take what they believe are needless risks with their consumers' health.

Industry Fears Economic Impact of Bag Legislation

Plastic bag bans have been on the rise in America as local governments have begun to respond to consumer concerns about single use plastic. Alongside increasing instances of plastic bag legislation has emerged the voice of the movement's most vocal opposition, the plastic bag industry. An article from the Huffington Post this weekend discusses the recycling industry's opposition to the bag ban trend, and blogger Laura Moss speculates that the reason behind the opposition simply boils down to industry interests.

Crayola Implements “Colorcycle” Program to Turn Markers into Clean Energy

Crayola, a well known manufacturer of iconic crayons and markers, has recently partnered with the green energy company known as JBI Inc., with the aim of collecting used markers and converting them into clean energy. The markers will be collected in participating K-12 schools and shipped to JBI, which will turn the old markers into diesel and other liquid fuels using what JBI calls the Plastic2Oil process.

Steelys Drinkware CEO John Borg Talks Green Business and Disposable Habits

A few short years ago, plastic pollution was a problem which occupied a very small part of a consumer's environmental awareness. Modern research has been a catalyst for a shift in the way people live, inspiring active lifestyle choices which exclude the single use plastics that have become a dangerous addition to the environmental issues the planet faces.

Skanska USA Leaves US Chamber of Commerce in Protest of Chemical Industry Endorsement

Skanska USA, a subsidiary of the Swedish construction firm Skanska AB, withdrew its membership from the United States Chamber of Commerce yesterday after the Chamber voted for legislation which would limit the use of LEED certification for government buildings. According to an article written by Susan Sabella of the Pharos Project, Skanska's symbolic withdrawal was triggered by the Chamber's endorsement of an industry-created alternative to the US Green Building Council, dubbed the American High Performance Building Coalition.

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